Anna Valero is a Director with Cox Petersen Group assisting clients with various events and projects. She has a diverse background that includes event planning and production, fundraising, and marketing and brand campaigns. Her recent projects have included political fundraising for Horsford for Congress, Citizens for Frosh, and Valley PAC, as well as assisting with producing major conferences for Professional Women in Advocacy, Rockefeller Brothers Fund, Gates Foundation, and the Arab-American Anti-Discrimination Committee.
Previously, Anna was with Sister Cities International (SCI), a nonprofit member association of nearly 600 members dedicated to fostering partnerships between communities worldwide. As the Director of External Affairs, Anna was responsible for the programmatic planning and production of conferences, galas, and special meeting events in locations around the world including Canada, Egypt, Mexico, and across the United States. Additionally, she lead the Board of Directors and staff in launching a new communications and brand strategy, including website and logo redesign, to increase the organization’s profile.
Prior to joining SCI, Anna was an independent event and marketing consultant producing live events for nonprofits, such as cycling, running, and fashion show fundraising events.
Additionally, she coordinated the development and redesign of multiple clients’ websites and led numerous corporate grassroots experiential promotional campaigns. As the Director of Marketing & Programs at the Capitol Hill Business Improvement District, she worked on marketing the Capitol Hill area and managed numerous social justice campaigns. These included the implementation of a rehabilitation program hiring formerly homeless and incarcerated individuals and a weekend program for juvenile offenders.
A strong believer that true societal change begins with youth, Anna dedicates her time volunteering as chair of the Resource Development Committee of Jubilee JumpStart, a center dedicated to bringing high-quality early childhood education to families of all income levels.